{"id":29613,"date":"2020-06-27T16:59:32","date_gmt":"2020-06-27T14:59:32","guid":{"rendered":"https:\/\/guineediversite.com\/?p=29613"},"modified":"2020-06-27T16:59:36","modified_gmt":"2020-06-27T14:59:36","slug":"contenus-haineux-facebook-sous-pression-des-marques-promet-de-faire-le-menage","status":"publish","type":"post","link":"https:\/\/guineediversite.com\/index.php\/2020\/06\/27\/contenus-haineux-facebook-sous-pression-des-marques-promet-de-faire-le-menage\/","title":{"rendered":"Contenus haineux: Facebook sous pression des marques, promet de faire le m\u00e9nage"},"content":{"rendered":"\n<p>Facebook promet de mieux faire le m\u00e9nage dans les contenus qui sont mis en ligne sur ses plateformes afin d\u2019en extirper les messages haineux. Trop de discours et de publicit\u00e9s contre les minorit\u00e9s s\u2019y expriment encore librement. Et ce n\u2019est pas seulement la soci\u00e9t\u00e9 civile, mobilis\u00e9e depuis des semaines dans la rue qui le dit. Plusieurs entreprises et pas des moindres ont rejoint la contestation du laxisme attribu\u00e9 \u00e0 Facebook. Coca-Cola Company a ainsi annonc\u00e9 vendredi la suspension pendant au moins un mois de toutes ses publicit\u00e9s sur le&nbsp;r\u00e9seau&nbsp;social.<\/p>\n\n\n\n<p>Mark Zuckerberg, le fondateur et patron de Facebook assure d\u00e9sormais que les publicit\u00e9s d\u00e9signant comme des menaces les personnes de certaines origines, ethnies, nationalit\u00e9s, genre ou orientation sexuelle seront supprim\u00e9es.<\/p>\n\n\n\n<p>Une mesure de bon sens, mais qui survient apr\u00e8s des mois de pol\u00e9mique sur le choix de Facebook de ne pas mod\u00e9rer les propos des \u00e9lus, notamment les messages virulents du camp de Donald Trump sur les \u00e9meutes qui ont suivi la mort de George Floyd, contrairement \u00e0 Twitter.<\/p>\n\n\n\n<p>Une campagne de boycott de Facebook lanc\u00e9e par la soci\u00e9t\u00e9 civile a re\u00e7u le soutien de nombreux groupes priv\u00e9s. Des annonceurs de poids comme le g\u00e9ant des t\u00e9l\u00e9coms Verizon et&nbsp;le constructeur Honda ont \u00e9t\u00e9 rejoints cette semaine par Unilever.<\/p>\n\n\n\n<p>Le g\u00e9ant de l\u2019agroalimentaire et des cosm\u00e9tiques met un terme \u00e0 ses publicit\u00e9s sur Facebook, Twitter et Instagram aux \u00c9tats-Unis, au moins jusqu\u2019\u00e0 la fin de l\u2019ann\u00e9e. Vendredi soir, c\u2019est Coca-Cola qui annon\u00e7ait&nbsp;suspendre pendant au moins 30 jours ses pubs sur le r\u00e9seau.<\/p>\n\n\n\n<p>L\u2019an dernier, Facebook a g\u00e9n\u00e9r\u00e9 20 milliards de revenus publicitaires. Une manne dont il serait impossible de se passer. Sous une telle pression, y compris celle exerc\u00e9e par des coll\u00e8gues de Facebook, Mark Zuckerberg ne pouvait que durcir sa position.<\/p>\n\n\n\n<p><strong>RFI<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook promet de mieux faire le m\u00e9nage dans les contenus qui sont mis en ligne sur ses plateformes afin d\u2019en extirper les messages haineux. Trop de discours et de publicit\u00e9s contre les minorit\u00e9s s\u2019y expriment encore librement. Et ce n\u2019est pas seulement la soci\u00e9t\u00e9 civile, mobilis\u00e9e depuis des semaines dans la rue qui le dit. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":29614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[21],"tags":[],"class_list":{"0":"post-29613","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-international"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contenus haineux: Facebook sous pression des marques, promet de faire le m\u00e9nage | Guin\u00e9e Diversit\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guineediversite.com\/index.php\/2020\/06\/27\/contenus-haineux-facebook-sous-pression-des-marques-promet-de-faire-le-menage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contenus haineux: Facebook sous pression des marques, promet de faire le m\u00e9nage | Guin\u00e9e Diversit\u00e9\" \/>\n<meta property=\"og:description\" content=\"Facebook promet de mieux faire le m\u00e9nage dans les contenus qui sont mis en ligne sur ses plateformes afin d\u2019en extirper les messages haineux. 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